Promoting your company online
Your website is no use if nobody visits it. Simple steps like choosing a memorable name, promoting your website and driving traffic to your site via email marketing campaigns and including your web address in printed marketing materials and company stationery can all help.
Social media marketing is now routinely used by many businesses to promote their businesses online and engage with customers and to build their reputation and brand. Establishing a presence on Twitter, Facebook and LinkedIn can allow you to communicate directly with exisiting and new, target markets.
But one of the best ways to get visibility is to appear high up in search engine rankings. Search engine optimisation and pay per click advertising are generally considered the best ways to get people to your site.
Monitor your site traffic including the number of visitors, page views, where visitors come from and more, to provide a better online experience and stay ahead of the competition.
Social networking sites like Facebook, Twitter and LinkedIn are crucial tools to help you reach out to your target market online. They allow you to set out your stall, demonstrate your expertise and build relationships with customers, prospects and suppliers.
Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website.